‘Perch’ came about when founder Akriti Kochar moved back to India from Singapore. Having completed a degree from Raffles University, Singapore/Delhi, she was trying to find an outlet where she could invest her time and efforts, and also love her job at the same time.
Her first love, no doubt is Animals. Being an active volunteer at ‘Friendicos’, New Delhi, her love and passion for animals come through in all her facets of work. Though volunteering is something that comes inherently to her, she was driven to find something that would satisfy her creative side.
Akriti realized that there was a major gap in the Indian market for someone who loves sexy, comfortable, and affordable nightwear and loungewear; and thus ‘Perch’ was born in September 2015.
‘Perch’ epitomizes girls and young women who are driven, who have a purpose, who love what they do, and also take out time to ‘perch’ – relax, rejuvenate, and refresh themselves after a long day or week. Akriti best describes her ‘Perch’ feeling as something you can lounge in, with your best girlfriends and have a wine night, or cuddle with your pet (or boyfriend ;)).
In an effort to remain environmentally conscience, ‘Perch’ believes in the use of 100% Organic Cotton Poplin, which not only feels great against your skin, but also leaves the environment pollution free.

